Regulatory note
littlekid.co.uk is an affiliate publisher, not a gambling operator. Under the CAP Code and the ASA's guidance on affiliate marketing in the United Kingdom, marketing communications on this site must be identifiable as such and must not encourage under-18s to gamble; both duties apply to every page here, whether or not a specific paragraph mentions them.
Pricing note
Using our links never changes the price you pay, the odds on any market or the bonus terms available to you as a new customer. The commission we receive is paid by Lilibet out of its own margin and is invisible to the player. If a promotional code on this site would give you a better bonus than the operator's default offer, the improved terms are the reason — not a fee.
What it changes for you
Nothing at your end changes because you arrived through an affiliate link. You register with Lilibet directly, you agree to Lilibet's terms directly, and any dispute about your account is resolved between you and Lilibet under their licence. We are not a party to your player agreement and we cannot see your deposits, your bets or your balance.
Editorial independence
Editorial decisions on littlekid.co.uk — what to cover, how to score it, when to update it — are taken by the editorial team and are not subject to commercial approval by Lilibet or by any other party. A negative review of a specific bonus, a warning about a licensing issue or a note about slow withdrawals is published even when the commercial relationship makes that awkward. The alternative — writing what the operator wants — would ruin the site for readers.
How we earn
The site is funded by commission on new customers who register with Lilibet after clicking through from a page on littlekid.co.uk. Commission is paid by Lilibet to our company under a standard affiliate agreement and is a share of the net revenue the operator earns from that account. We are paid nothing if you do not open an account, and nothing extra if you deposit more.
